Data Analytics and Visualization
Our data analytics consulting services offer sales analytics, customer analytics, marketing analytics and research analytics. We specialize in developing tailored analytic solutions by building monitoring strategies and predictive models for a wide variety of decision-making processes. Our data management & analytics capabilities and research skills bring together context and data to generate meaningful business insights.
Data analytics solutions that offer a holistic approach to data engineering and enterprise test data management that covers all the technical drivers required to fully capitalize on your enterprise data resources.
- Data pipeline automation – Implement data pipelines using services from major cloud platform vendors
- Managing unstructured data using Natural Language Processing based algorithms
- Information mining and Document/Search Stores
- Build data ingestion pipelines that move streaming data and batched data from existing databases, multiple sources and data warehouses to a data lake
- Perform data ingestion using latest, performant and scalable platforms
- Data Transformation and stitching for SQL and noSQL databases
Regardless of where you are in your data and analytics journey, we can partner with you to help you derive value from your data at an industrialized scale with compelling adoption rates. The areas our data analytics experts are extensively working on:
Customer Analytics
- Understand customers’ behavior better and use segmentation for better targeting
- Identify, acquire, and retain customers to improve profitability
- Personalize offerings for improved customer engagement and better RoI
- Know your customers better
Sales Analytics
- Track and measure performance of Salesforce across products, segments and territories to optimize sales
- Forecast markets and sales potential accurately for better outreach and coverage
- Performance analysis of sales teams and incentive designs to maximize productivity
Marketing Analytics
- Generate insights from social media data to understand consumer sentiments and market trends
- Measuring effectiveness of marketing spends and predict return on investments
- Identify the most effective marketing channels by developing and improving multi-channel attribution models
- Generate a “360-degree” view of customer behavior for personalized offers
Business Intelligence & Visualizations
- Developing dashboards to assist decision-making by encapsulating large volumes of data in intuitive graphical storyboards and creating visualizations that collate and display large amounts of information in simple and accessible formats
- Developing and deploying BI and data reporting solutions on leading platforms including Power BI, Tableau and QlikView
- Building intuitive dashboards and visualizations and self-service User Interfaces to quickly take decisions across business functions
- Managed reporting services for specific, ad-hoc queries and custom requirements